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"A New High Society in a Downturn Economy" Marketing to Women in 2009 & Beyond

Thursday, November 13, 2008 from 7:00 AM - 9:00 AM (ET)

Atlanta, GA


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Event Details

"A New High Society is Emerging in a Downscale Economy"
How Women Are Redefining Status for 2009 and Beyond
  Breakfast Seminar
Nov. 13, 2008
7 – 9 a.m.
Trois Restaurant
Atlanta, GA

How do you gain attention and motivate consumers at a time when saving is the new “chic”?

Understanding consumers’ current mindset is critical.

MS&L is hosting a research and insights session to unveil our new proprietary research, which assessed how current economic realities are affecting consumers’ aspirations and notions of status.

The research shows how the lessons learned during our financial free fall have impacted consumer mindsets and motivations. Women, in particular, have responded to the current era of change with new ideas of what constitutes personal success in an uncertain world.

Critical to marketers and communicators is the emergence of a new “high society,” where an unconventional set of status symbols motivate and move the marketplace.

Holly Jarrell, MS&L Global Director of Insight & Research, will present the study’s results, which reveal new trends that are driving women’s behavior:

New definition of success

Importance of philanthropy

Living a disciplined life

New meaning of beauty

Breakfast will be served beginning at 7 a.m., with the program starting promptly at 7:30 a.m.  We hope you will join us for this complimentary event.

 


 


Speaker 

Holly Jarrell
Global Senior Vice President
Research & Insight
MS&L Worldwide

When  
November 13, 2008

7:00 - 7:30 a.m. Breakfast
7:30 - 8:30 a.m. Program
8:30 - 9:00 a.m. Q&A

Where

Trois Restaurant (map)

1180 Peachtree Street
Atlanta, GA 30309
(404) 815-3337
Contact Us

Email or call us at (404) 870-6805 if you have any questions about the MS&L Breakfast Scramble.
 

© 2008 MS&L Atlanta, 1170 Peachtree Street, Suite 400 Atlanta, GA 30309

When

Thursday, November 13, 2008 from 7:00 AM - 9:00 AM (ET)

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Where

Trois
1180 Peachtree St NE
Atlanta GA, 30309




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Hosted By

MS&L Atlanta


 
Philips


Founded in 1964 as the first public relations agency in the Southeast, today MS&L Atlanta is the South's leading full-service communications firm. Our main clients include The Coca-Cola Company, The Home Depot, UPS, Philips, SunTrust and many other leading companies and brands.

We offer significant expertise in:

  • Digital communications
  • Interactive strategy & design
  • Communications consulting
  • Public relations
  • Marketing
  • Marketing communications and design

MS&L Atlanta offers talented and highly-experienced professionals committed to delivering powerful communications programs that achieve our clients’ business objectives. We use a discipline-neutral approach to secure compelling publicity, build brand preference, drive sales and grow reputation. From mass media campaigns to targeted marketing programs, we seek to leverage the most influential communications channels to reach audiences important to our clients’ businesses. We’re organized by practice groups and specialty communications areas. Our client service focus ensures that our senior team of 11 veteran professionals – with an average of 19 years of communications experience – provide hands-on client support.

 

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